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Enquirer Consulting Group / Prepared for EpiCypher
September 2026

Citations bring the lab
to you. This is the other direction.

Off the back of your exchange with Dan on LinkedIn. Three minutes on what a direct, named-account motion would look like at EpiCypher, alongside everything you already run.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Strong pull. The question is what you can turn up on purpose.

01
EpiCypher sells CUTANA mapping kits, recombinant nucleosomes, SNAP-Certified antibodies and assay services out of Durham, to scientists in academic labs and in biopharma discovery groups.
02
Your own 2024 round-up counted seven peer-reviewed publications and more than 550 product citations. That is real pull, and it is earned.
03
The route to market is already broad. Direct ordering on the site, a distributor network across roughly two dozen countries, and co-development partners including New England Biolabs and Abcam announced this year.
04
What none of that does is let you name the two hundred labs, cores and discovery groups you want this quarter, and go and get them.
05
Pull tells you who came. Push decides who you talk to.
This is not a fix for something broken. It is the half of the motion that nobody owns yet.
Prepared for EpiCypher
Where this goes

From who finds you, to who you choose.

Today
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Demand arrives through citations, publications and word of mouth in the field.
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Distributors and co-development partners carry the portfolio into their own territories and accounts.
.
The site takes the order once a scientist already knows what they want.
In the first weeks and months
+
A named list of the labs, core facilities and discovery groups you actually want, built account by account.
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Every one of them approached directly, in language a chromatin scientist recognizes.
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Positive replies land with your team, with the person and a way to reach them.
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Reporting that separates what the push produced from what the pull was always going to produce.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for EpiCypher

Three things, built for how research groups actually buy.

The named-account list

Principal investigators, core facility directors and discovery leads chosen by technique and by institution, not a bought list of job titles.

Messaging a scientist will read

Written to the assay and the problem, reviewed by a human before it goes. No templates and no volume for its own sake.

The handover

The playbook, the tooling, the dashboards and a trained operator, so the motion stays yours when we step out.

It sits alongside the channel and the citations. It replaces neither.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

Named labs, cores and discovery groups, picked by technique and institution, not scraped by job title.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits EpiCypher

You are strong where pull works. This is the other half.

01

A technical buyer

Your buyer is a scientist who spots a generic email in one line. Research-led personalization is the only thing that survives that reader.

02

A wide portfolio

Kits, nucleosomes, antibodies, services and a cloud platform. Different groups want different pieces, which is a targeting problem before it is a messaging one.

03

A channel you already have

Partners and distributors cover their territories well. A direct motion aims at the accounts nobody is working, and reports on its own.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Paul, 20 minutes, at a time that works for you.
  2. Paul brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at cal.com/ecg.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Paul Smaldone   /   paul@enquirerconsulting.com   /   cal.com/ecg
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for EpiCypher.